E-commerce is growing rapidly as a field and consequently the number of jobs in the field are....

How to Become an E-commerce Specialist

E-commerce is growing rapidly as a field and consequently the number of jobs in the field are also growing exponentially. Both large and small companies are transitioning online and hence the need for e-commerce specialists is increasing.

Table of Contents

  • What does an e-commerce specialist do?
  • Skills required to become an e-commerce specialist
  • What qualifications are required for eCommerce?
  • How to get an entry-level e-commerce job?

E-commerce is all about making products easily available to people through online stores and marketplaces. E-commerce enables higher scaling for sales when compared to physical stores.  Becoming an e-commerce expert involves paying constant attention to e-commerce trends, evolution of prices and understanding the segments of customers that are attracted to brands.

What does an e-commerce specialist do?

An e-commerce specialist is responsible for the design and execution of an e-commerce marketing strategy. They are also responsible for the promotion of products and services of online businesses using the available marketing channels. This helps increase the product sales of online business owners. Therefore the e-commerce specialist is completely responsible for the smooth running of the e-commerce department. In many companies, the e-Commerce specialist works alongside the company’s online sales and marketing team and often reports directly to the digital marketing manager.

Skills required to become an e-commerce specialist

Analytical skills

An online business strategy requires the analysis of web data and online traffic to increase the sales. You will be required to analyze website metrics, customer profiles and competitor information.

Communication

You will be required to understand and build marketing strategies that will be required to communicate effectively with the customer audience. To be successful, you are required to generate ideas that can help build lifetime customer relationships.

Critical thinking

You will be required to use data and research to craft an effective online strategy. So critical thinking will be key to your ability to function effectively. Honing your skills in critical thinking can help you identify trends and patterns quickly so that you can optimize every campaign for best results.

Build email marketing skills

Digital marketing tools are evolving at a great pace and hence it is important to build email marketing skills which will help direct the strategies and connect with your customers in a meaningful way.

Customer acquisition

Effective methods of customer acquisition is important for growth and scaling of the business. To do this, you must spend time and resources to know and understand your target audience and user segment. To increase your customer acquisition, you need SEO (search engine optimization)  and PPC (pay-per-click ad campaigns) marketing campaigns. PPC campaigns can be through display ads or search ads. SEO means that customers find you when they look for certain keywords on search engines.

Learn about customer retention

Customer retention is more profitable than customer acquisition. Global standards tell us that it is five times more expensive to acquire a customer than retain an existing one. Retention involves building long-term relationships with customers, having great customer service, leveraging the customer service feedback and using automation to your advantage.

Understand e-commerce metrics

You will be required to understand the metrics of e-commerce like NPS (net promoter score: how many customers are recommending your product or service to others), RFM (recency, frequency, and money; this is about segmentation of the types of customers), AOV (average order value; this is how much money is spent every time an order is placed), and CLV (customer lifetime value; this is the net profit derived from your customer relationship).

Teamwork

As an e-commerce expert, you will be required to collaborate with a wide range of creative, marketing and sales professionals and ensure that every campaign is successful. You may also be required to collaborate with copywriters, graphic designers, marketing directors, photographers, social media specialists and sales managers. Hence teamwork is a critical skill for every e-commerce specialist.

 Above everything else, to be successful in e-commerce, you need to have a clear head and relationship-building skills.  Becoming an e-commerce expert involves more than just selling a product. It involves paying attention to market trends, prices, and the segments of customers that come to a brand.

What qualifications are required for eCommerce?

Having a degree in marketing, commerce, digital business, and related fields could increase your chances of getting hired as an e-commerce specialist. There are several certifications that E-Commerce specialists can acquire that will enhance their chances of getting a good job. Of course, work experience is one of the most critical factors that will carry good weight. You could start by pursuing marketing internships, which will give you a chance to apply your knowledge in a workplace setting.

How to get an entry-level e-commerce job?

One of the most significant perks of an entry-level eCommerce job is that it allows you to work with a variety of clients. This will help you to gain more experience in various industries.

There are two kinds of entry-level eCommerce job opportunities.

In-house – As an in-house eCommerce specialist, you will manage the company’s overall eCommerce strategy. This will help you learn everything about a particular industry; working in-house is the best option. 

Staffing Firms – A staffing firm works with various clients, sometimes in a variety of industries. Opting for a staffing firm is a good idea if you wish to learn the tips and tricks of eCommerce.

In conclusion,

A phenomenal growth of about 50% is expected in the e-commerce space in India in the next five years, which will spur the demand for more specialists in this domain.

Ready to start your job hunt? Check out the Xpheno Job Board today!

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